savage x fenty
capturing attention for a diverse, luxurious lingerie line.
a curated influencer strategy built around monthly product highlights and trends. influencers were segmented into "experts & collectives" to lead content creation - keeping the work authentic and the engagement wide.
from the team now at svnth · figures from the team's campaign record, reported feb 2024
4.1M
impressions
2.5M
views + likes, combined (source-reported)
+45%
sales increase (client-reported)
12 mo
instagram campaign, run for a full year
savage-x-fenty - creator lineup
the work
- a curated influencer strategy built around monthly product highlights and trends.
- influencers segmented into "experts & collectives" to lead content creation.
- authentic voices first - keeping the work real and the engagement wide, for 12 months on instagram.