bet / paramount
reconnecting bet with the gen z demographic.
a brand-awareness campaign built on nano- and micro-influencers: dozens of smaller creators, each producing relatable content inside their own niche for bet's platforms. the programme refreshed bet's image with gen z and lifted engagement across the board.
from the team now at svnth · figures from the team's campaign record, reported feb 2024
9M
impressions
6.2M
views + likes, combined (source-reported)
+600%
increase in engagement across the 12-month campaign
12 mo
instagram campaign, run for a full year
the work
- a brand-awareness campaign built on nano- and micro-influencers - dozens of smaller creators, not a few big names.
- each creator producing relatable content inside their own niche for bet's platforms.
- the programme refreshed bet's image with gen z and lifted engagement across the board.
bet - brand refresh
