soulfull
women's wellness supplements; hero product matcha collagen. brand identity, packaging and creative strategy end to end - then community-led activations.
taking a product people buy on mechanism and giving them something to belong to instead.
100K+
profile views off a 7k-follower base (brand-reported)
+30%
increase in website visits (brand-reported)
~100
participants on the 5km community run
5km
athene run club x panadera bakery, marylebone
athene run club x panadera bakery: something to belong to
a 5km community run ending at panadera bakery, marylebone, with around 100 participants. organised and captured end-to-end through svnth: route, partners, product on the day, and the content engine around it.
athene-run-club - the 5km
athene-run-club - through the park
soulfull - matcha collagen
the result
- 100k+ profile views off a 7k-follower base (brand-reported).
- 30% increase in website visits (brand-reported).
- a product people bought on mechanism became something to belong to.